JJ Landscape Consulting, LLC (formerly Joestgen Consulting since 1993)
Run by a landscape veteran. Fluent in AI.
Operations consulting and practical AI for landscape contractors, from a consultant who has run the companies you're running.
Book a Discovery CallExplore Services46 years in the industry, with 25+ as an executive | Operations + AI for landscape contractors
You built a real company. Now it's running you.
Revenue up. Margins flat.
Growing more work for the same money.
Everything runs through you.
Every question, every fire, every decision.
Estimating by gut feel.
Some jobs win big. Some quietly lose.
Snow season runs you.
Bids, crews, salt and routes, all on last year's guesswork.
Big calls on a hunch.
New trucks, hires and service lines with no ROI, break-even or cost-benefit math behind them.
Good people. No playbook.
The know-how lives in a few heads.
Software you paid for, half-used.
The tools are there. The habits aren't.
AI is coming. Nobody's shown you where it fits.
Lots of noise. Little that fits a landscape company.
If any of these hit home, let's talk.
Book a Discovery CallMost consultants know one circle. You need both.
Understanding business + understanding AI, with JJ Landscape Consulting where they overlap.
Operations
Decades of running crews, branches, and service lines.
Financial fluency
P&L, job costing, margins, EBITDA.
AI training
Coursework done. In the final stages of three AI certifications through Industry Rockstar.
Practical AI
Tools that save time on Monday, not someday.
Fix the operation. Then add intelligence.
Operations help with no AI required. AI help when you're ready. Use one, or both.
Roots: Operations (non-AI)
- Job descriptions, org chart + accountability
- Commission + incentive systems
- Department restructuring
- Estimating, job costing + P&L reports that make sense
- Efficiency analysis
- Custom training courses
- Operations dashboards
- Pricing, software, scaling, M&A, fractional COO
- Expert witness
- 24/7 reception for snow
- Bilingual training materials + handbooks
New Growth: AI
- AI readiness assessment + AI plan
- Data cleanup
- Agents, automation + chatbots
- AI dashboards + analysis
- Prompt library + copilots for your team
- Team training, fractional CAIO
- AI governance + security: policies, access levels, safe-use training
- English–Spanish translation for crews and meetings
- Your AI Brain: a voice briefing on the drive in
The JJ Approach to AI
1. Start with quick, obvious wins
It's okay to hold off on the AI readiness assessment. Start with something that saves you time right away by cutting a repetitive task or fixing a process that's clearly inefficient or failing. Think email and calendar assistants, 24/7 reception, dashboards, or website improvements. Rack up a few wins, and don't chase every new tool that comes along.
2. Train the team, set the rules
Educate and train your team so the company culture moves with the tools. Put basic AI governance in place first, then build on it as you go.
3. Build the masterplan
Like a landscape design masterplan, the AI readiness assessment gives you a full analysis and strategy. We assess your data for relevance, set processes that keep it accurate, and build reporting that gives management real information for decisions. Then we add more complex automations, with a human in the loop where it matters, including second brains that capture what your executives, retiring people and top performers know. And like your IT, your AI needs regular maintenance.
$1M–$20M
Built for companies that are stuck, and honest about it.
Owners and operators of landscape, snow, and tree care companies. Maybe you came up through the field and have questions about sales and marketing, or the other way around, plus admin and finance. You want improvement, but you can't waste time or money on trial and error until you get it right. Bigger or smaller? Let's still talk.
$10M–$100M+
For larger operations: a focus on efficiency analysis, better basic automations, stronger accountability, and comprehensive AI implementation.
Credentials on both sides of the leaf.
- Landscape Industry Certified
- ISA Certified Arborist
- Certified Snow Professional
- Training and coursework complete for three AI certifications through Industry Rockstar, now in the final stages
AI done safely. I help set the policies, access levels, and team habits that protect your company's data.
Meet JohnLet's find where it hurts.
A 30-minute discovery call. No pitch deck. Just your operation.
Book a Discovery Call